OUR SOLUTIONS
Go-to-market Strategy.
Perhaps you know what product to create and have an idea of who will buy it. You just don’t have any idea how to connect the two. That’s where Sprout comes in.
With a go-to-market strategy, you’ll be able to see the proper traverse for scaling your marketing mountain—from creation to launch. The key to a good go-to-market strategy is to get to revenue efficiently without wasting cycles unnecessarily.
Corporate Branding
Sometimes people know what your product or service does, but they just don’t understand what your company really stands for. When it comes time to launch another product, your company brand will become critical.
Sprout can help you define and then communicate your company brand so that people not only get you; they begin to anticipate the new products you plan to deliver to them. A powerful corporate brand can create staying power and increase your market value.
Product Rollout
Creating new products is exciting. Getting them into the hands of the right customers is hard. Many times, great products fall prey to poor marketing execution and never reach their true market potential.
Sprout has rolled out 500+ products with the same goal in mind: market penetration and sales growth. While the principles of rollouts apply universally, the answers are always different. Don’t trust your product rollout to a novice. Let the experts at Sprout show you how.
Company Launches
You’re the new kid. No one knows you. Your competitors will soon hate you. You have skeptics, naysayers, and know-it-alls ready to pounce. All you have is a name, a URL, and an unproven, unrecognized, undervalued product. Time to launch.
Sprout faces these situations every day with skill and confidence. You can, too. We’ll help you launch the right way, starting with your foundational strategies and branding, plumbing that delivers leads to you, and finally the kind of launch that generates real awareness.
Company Repositioning
Sometimes you’ve jumped into a market and found it not to your liking, or you need to enter another market, but your current position prevents people from accepting you. In either case, you need repositioning help.
Sprout knows how to change your market position adeptly and completely. We know how to take you into new, more profitable markets as well. Both situations require surgical precision. Once repositioned, we can help you turn on the gas and grow faster in a market that better suits you.
Messaging and Positioning
Many times we are told, “Don’t go to my website; let me tell you what we do.” Seems many of us can talk about our products, but writing it down, or teaching someone else how to tell the story is perplexing.
Sprout can create Messaging and Positioning Strategies that lead to consistent and compelling marketing. A Messaging Strategy is like a blueprint for how you speak and write to your audience. It becomes the well from which all communication is drawn.
Sales Acceleration
Perhaps people already know about your company or your product. Perhaps you have happy customers who use your product the way you intended. Now perhaps you’re wondering why you can’t hit your revenue targets.
Sprout knows how to help you increase market awareness, make a bigger splash at tradeshows, and generate more leads for your sales teams. We’ve learned that a little marketing goes a long way in growing revenue faster than it normally does.
New Product Launches
It takes careful planning and coordinated effort to create an orchestrated, instant industry blast for your exciting new innovation. And it takes precision to get all the channels of communication aligned and telling the same compelling story.
Sprout has served as the master conductor for hundreds of orchestrated industry product launches, with the same result: impact. The key is coordination and timing. Picking the venue, cueing the right support, timing everything so that the right people see the announcement, and understanding it are all in Sprout’s wheelhouse.
“As one of the nation's leaders in community association law, we are very conscious of our brand and image. Sprout helped us update our brand and web experience and create something that the entire firm is truly proud of. They continue to serve as our VP of Marketing, always ensuring that we put our best foot forward.”
— Brian Morgan, Founder and Managing Parter of Maxwell & Morgan