The What and Why of Traditional Media

If you're like most people, chances are that when you hear the term "traditional media,” your mind jumps right to newspapers and magazines. After all, they have been around for centuries!

But did you know that traditional media actually encompasses a much wider range of communication channels than just print? Let's take a closer look at what traditional media is and how it can be used effectively!

What is Traditional Media?

Traditional media is often referred to as offline media and has been an effective tool for marketers for decades. Beyond magazine and newspaper ads, this form of advertising includes outdoor media like billboards or bus shelters, direct mail, postcards, magazines, and more!

As technology advances and more digital marketing tools become available, it's important to remember that traditional methods are still a great way to get your message across to your audience.

Why Use Traditional Media?

Traditional media is still a tool that marketers use today and can be a great partner to your digital media efforts. Sometimes it can be a business’s most impactful way of communicating with its audience. Often, you see the best results when you use both traditional and digital media in alignment with each other.

When many companies have a launch or roll-out, they need to hit the ground running, and traditional media sometimes is the best way to start. When a customer sees your ad online, then on a billboard as they are driving to work - it starts to build familiarity.  If they become more familiar with your company name, whenever they need your product or service, there’s a great chance they will think about your business over another. This can give your company an edge over your competitors.

Conclusion

Of course, digital marketing should be part of any comprehensive creative strategy and definitely has its advantages, but traditional media remains a necessary aspect of marketing and can grab the attention of an audience in a way that digital often cannot.

Whatever your approach might be to meet the needs of your specific situation, understanding the role and benefits of traditional media is essential if you want to create an effective multi-channel marketing plan.