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	<title>Sprout Marketing &#187; the press</title>
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		<title>When did the media become the pundits?</title>
		<link>http://sproutmarketing.com/when-did-the-media-become-the-pundits</link>
		<comments>http://sproutmarketing.com/when-did-the-media-become-the-pundits#comments</comments>
		<pubDate>Mon, 17 Nov 2008 16:05:40 +0000</pubDate>
		<dc:creator>Alex Koritz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media experts]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR and politics]]></category>
		<category><![CDATA[pundits]]></category>
		<category><![CDATA[The Media]]></category>
		<category><![CDATA[the press]]></category>

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		<description><![CDATA[I&#8217;m a certified political junky. As such, I&#8217;m a regular watcher of Sunday morning&#8217;s political shows. I always look forward to the special guests, or pundits, that will be on the show &#8211; whether it&#8217;s a political scientist or a best-selling author. Over the years, and certainly during the last election, these guests have become [...]]]></description>
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<p>
I&#8217;m a certified political junky. As such, I&#8217;m a regular watcher of Sunday morning&#8217;s political shows. I always look forward to the special guests, or pundits, that will be on the show &#8211; whether it&rsquo;s a political scientist or a best-selling author. Over the years, and certainly during the last election, these guests have become more and more infrequent. Now the pundits are the media themselves. Do we really want to hear Chris Mathews give his expert opinion, or one of his journalist panel guests? Or do we want to hear an academic, author, or certified political scientist? </p>
<p>The point is this: The press&rsquo; job is to facilitate the information &ndash; not be the source of the information.&nbsp;&nbsp; It&rsquo;s nearly impossible for them to give an objective view if they&rsquo;re also giving their &ldquo;expert&rdquo; analysis. </p>
<p><span id="more-136"></span></p>
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