Strategic Public Relations Services

Last Updated (Monday, 15 December 2008 15:56) Written by Administrator Monday, 16 June 2008 16:38

Why You Should Utilize Strategic Public Relations

Sprout Marketing offers original strategic public relations services designed to help you achieve your business objectives.  Whether you want to establish greater thought leadership within your industry, increase revenue, launch a product/service or navigate a crisis, our tailored strategies will deliver the desired result.
 
A strategic public relations program is a powerful way to reach your target audience. Whether that’s investors, new and existing customers, journalists, potential partners, analysts and other influencers, Sprout will craft the right message and deliver it using the most appropriate vehicle.

Modes of communication are constantly evolving and strategic public relations practitioners must do the same. Sprout’s public relations services push the boundaries of typical public relations. Traditional public relations services focus on pushing content to targeted journalists. Incorporating New Media vehicles such as blogs and podcasts, and technologies such as RSS (Really Simple Syndication) and Search Engine Optimization, will pull your target audience to you. Leveraging a push and pull strategy is extremely effective in creating awareness for an organization. 
 
 

Our services include:

Strategy & Counsel

• Media Training, Coaching, Campaigns, Company & Product Launches, Messaging & Positioning, Overall PR Strategy, Trend Creation, Issues Management

Media & Influencer Relations

• Traditional Media Outreach, Reviews and Awards, Analyst & Influencer Outreach, Tradeshow Support, Coverage Monitoring, Press Release Program, Press Kits, Publicity Events, Community Relations

New Media

• Visibility in the Blogosphere, Podcast Creation, Search Engine Strategies

Executive Positioning

• Speaking Engagements, Contributed Articles, Awards, Expert Comments, Book Launches, TV Appearances

Research

• Media Target Lists, Competitive Analysis, Editorial Tracking

Crisis Management

• Product Recalls , Reputation Management & Other Crisis Situations