Sprout Marketing in BusinessWeek
Last Updated (Tuesday, 16 September 2008 14:32) Written by Brandon Carter Wednesday, 10 September 2008 12:57
BusinessWeek - August 22, 2008
How Six Companies Energized Their Employees
Sprout Group
A ten-person, $2.5 million marketing company in Salt Lake CityThe Challenge: Keeping employees motivated.
The Answer: Movie day.
How It Works: When it’s time to rally employees around a large deadline, a new revenue goal, or the signing of a big deal, founder and CEO Bruce Law promises to take his crew of ten to a movie they choose in advance. “You need a team to work together
and to have excuses to work together,” Law says. While it might seem contrived, it works. After all, he says, “No one wants to be the person who kept everyone from going to the movies.” In February, the team went to see Vantage Point as a reward for closing three new accounts in quick succession. Law buys tickets ahead of time for a late matinee showing, so the workday is still productive and employees get home to their families at a reasonable hour.
Cost: $50 to $75 for movie tickets and popcorn.
Why Movies: “I’m a big believer in rewarding yourself,” says Law. “You don’t always get that pat on the back from the client.”
Read the full story here.
