Mary Yedlin

Last Updated (Monday, 19 January 2009 01:24) Written by Josh Carr Tuesday, 16 December 2008 22:24

Chief Operations Officer

 

Mary Yedlin is Sprout Marketing’s Chief Operations Officer, overseeing the firm’s internal operations, business development and brand identity.  With over 30 years experience, she is an expert in project management, strategic marketing, product development and brand assessment.

Previously, Mary was an independent consultant providing strategic marketing, product development and licensing services to Warner Bros., Berwick Offray, Art Impressions Licensing, AllHeartKids.com and Axiom Designed Communications.   
 
Prior to her consulting career, Mary was Vice President of Worldwide Marketing for Warner Bros. Consumer Products. While at Warner Bros. she directed the development, design, research, implementation and financial management of worldwide strategic marketing plans for the DC Comics business—including the Batman franchise—as well as Warner Bros. licensable new and classic feature films. Mary has also held management roles with the Thomas Y. Crowell Company, the Museum of Modern Art in New York, and Equity Management Inc., the latter for which she established and managed the New York office for the Chicago-based corporate licensing agency.

Mary is active in her community where she volunteers her time at the Waterford School in Sandy Utah, and is a former trustee of The Wesley School in North Hollywood, California. She holds of Bachelors of Science from Skidmore College, and an MBA from New York University.