I took this picture myself.  $7CUT$ is located in Provo, UT see it with google maps.

I can imagine the conversations that drove these 2 BYU student/entreprenuers to make their brand and pricing decisions. 

"I know how we can steal all the business from those $8 haircut guys!"…"$7 Cuts!"

Then later "those $8 haircut guys have a $7 summer special! WHAT ARE WE GOING TO DO!!!"

I just hope they aren’t business majors.