We’ve worked for some of the smallest and largest companies in the world. If you don’t have a marketing department, or if your Sales & Marketing VP never seem to have time for the second half of their job description, we can help. Here are some ways we’ve helped others.
ArbiterSports needed to name and brand its entire suite of athletic event management products and position itself in the market as a complete technology platform for handling every aspect of an athletics program, from scheduling officials to paying all event workers. Sprout addressed these issues and continues to serve as the company’s acting VP of Marketing. ArbiterSports has enjoyed record growth year over year.
Now one of the most photographed places on earth, Antelope Canyon, outside Page AZ is owned by the Navajo people who call it their home. Sprout continues to serve as the VP of Marketing for the canyon management team and has successfully differentiated the original tour company amidst competition from neighboring tour groups. The canyon has seen steady growth year over year and has a strong, loyal client base with tremendous buzz in the tourism industry.
One of Sprout’s most successful launches of all time, Control 4 went public in 2011 after its introduction into the market in the fall of 2004. Sprout assisted the company starting two years before launch and stayed on the scene for two years after the initial market introduction. Sprout helped Control 4 transition to a full-time VP of Marketing after its fourth year on the job.
The engineering firm that designs and builds grain storage and handling facilities for large growers and processors needed to become known outside its local market. Sprout helped give the company a compelling image and a powerful voice for the first time in its industry. Five years later, this long-standing Sprout client is considered a key player in the market, experiencing record sales growth and expanding into new markets.
When it came time to launch a new creative platform with an energized brand focus in the consumer market, Little Giant Ladders turned to Sprout Marketing to help it get the most out of the production work done by external creative talent. Sprout interviewed numerous customers to uncover the secret ingredients of the brand from their eyes and lips. Then incorporated the findings into a new national campaign.
What’s better than simple, clean protein powder derived from whey manufactured in New Zealand and without fillers and chemicals? That same protein powder available for sale and known to its customers. Sprout helped launched this new health and fitness company from core messaging development to product naming to product family package design, and finally to outbound marketing and awareness generation along with channel distribution.
When it gets cold, the industrial and oil and gas industries rely on Powerblanket to keep equipment, gas lines and gauges from freezing up and costing millions. Sprout helped Powerblanket generate greater awareness its existing industries and create brands including naming architecture for additional lines of products in related industries as the company builds on its core, patented heating technology.
The company needed to emerge from its paper and scissors roots to become a leader in innovative technology that helps people become their best creative selves. Sprout helped the company transform into a technology giant aligned with its powerful, market-leading Cricut® cutter. The company needed a VP of Marketing who knew how to steer the ship properly and add new value into the company and its products. In just a couple years, the investors were able to sell the company for a handsome profit, and sales continue to soar.
When it comes to finding stolen content on the Internet, no company does it better than SearchLight. The powerful platform is able to spot copycat content across the Internet, send cease and desist communication, and even take down the perpetrators after several warnings. Sprout helped create the entire marketing foundation for this company and present it to the market for unprecedented growth and acceptance.
When Brown Evans Distributing Co. and Union Distributing Co. decided to join forces, they wanted to start fresh. Sprout helped them create Senergy Petroleum, a new company that is positioned as the leader in Arizona and the Southwest in distributing petroleum products to major customers. The entire launch of the new combined entity was Sprout’s responsibility to handle flawlessly.
Some of the largest food service restaurants, hospitality companies, and clothing and food retailers, trust RizePoint to ensure all their locations are operating according to their high brand and performance standards. RizePoint hired Sprout to create a cohesive strategy and messaging around the benefits of its mobile and cloud-based software. From branding and messaging, to product conception and rollouts, to trade shows and conferences around the globe, Sprout served as RizePoint’s VP of Marketing in all aspects of the company’s operation.
Originally hired to grow the market awareness and sales of LanSchool, Sprout applied its trade to this fledgling school lab technology company. Once it got the awareness it deserved, LanSchool was snatched by Stoneware, a technology company in Indianapolis, IN. Sprout moved forward to help Stoneware grow its market awareness as it had for LanSchool. Soon after applying its muscle to Stoneware, that company was snatched up by Lenovo, and as such, Sprout now markets for a division within Lenovo. The software helps large distributed organizations see all their technology resources within a single, unified desktop experience, now one of Gartner’s “magic quadrants.”
Product clarification and positioning coupled with sales acceleration .When software development teams need to release better software in less time, they turn to Veracity Solutions. Often deemed management consultants for software firms, Veracity applies its trade to team enhancement, product design, coding processes, timeline compression and a host of other development needs that can hamper success of new software. Sprout operates as Veracity’s CMO, helping with everything from product line clarification to pricing to sales and marketing communication.