Tag: Web
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 Josh Carr
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| mapping your twitter friends with Yahoo pipes |
| 19.11.2008 23:51:22 | |
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So yesterday we went a little crazy with the sproutmarketing twitter account (you can click on that link to follow us). We took all the sproutians twitter accounts and looked at who they were following and then invited those people to follow sprout proper. It worked great and many of the people we were following also followed us. But I think we went a little too crazy because the they shut us down for a while. So if that link at the top isn't working try again tomorrow :) This is what you really came to see. This is a map made with yahoo pipes that will show you where your twitter friends are located. Click here to build your own. Tags: Twitter | web 2.0 | Web | Marketing | Yahoo Pipes | yahoo | Mashup | Social Networks | Social Media Hits: 858 | Read more... |
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| Brandon Carter
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| Unintentional Corporate Nudity |
| 21.08.2008 06:27:53 | |
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Web 2.0, besides being one of the most overused and misunderstood terms in recent memory, is an ever-evolving swarm of humanity all connecting and accomplishing things we couldn't have dreamed of while waiting for AOL dial-up to connect at a blazing 14.4k 12 years ago. It truly has changed the world, mostly for the better. The folks who are most atwitter about it (pun intended) are Web marketing folks and PR types. It changes everything for us with a million new ways of reaching our target audiences. But there is a price for this glorious new day, and I like to call it corporate nudity. This is a little different than Robert Scoble's notion of "Naked Conversations." Unitentional corporate nudity is more like, "Don't get de-pantsed." Some real-life examples I've had to deal with in past roles include: -If your product is perceived as crap - right or wrong - the word will spread virally very quickly. Forget your corporate messaging on this one, once word gets out you're exposed, and it will affect your targets. -Google can find even the most obscure information. Remember your CEO's DUI? Of course not, it was before he came in to the company. But Google remembers it and someone will find it. Know what's our there and be prepared to message to it. If it's significant enough, be proactive about it. -Cameras are everywhere and videos can be spread to the universe through YouTube in a matter of seconds. That video of your product bursting into flames? 100,000 Digg users just saw that and are now ripping you to shreds. There's no excuse for not knowing how your product will behave even in the most bizarre situations. Sounds obvious, but check the national product recalls database to see just how many companies miss this idea. Web 2.0 has been and will be a big opportunity for marketers, but if you don't approach it right, you'll be standing in front of the classroom without your trousers. Know your company, your product and especially your market. Hard work, but better than being out of business. Tags: PR | Digg | Youtube | web 2.0 | Public Relations | Web | Web Marketing Hits: 1292 | Read more... |
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| Brandon Carter
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| Stiff Social Networking |
| 20.06.2008 02:06:27 | |
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There was one major problem: his profile was crap. Instead of making something personable yet professional to enhance his own brand, he made the page into one big advertisement for his company's product. The profile was under his name, but no traces of him were to be found. Instead, it was pictures of and sales pitches for his wares. Why would anyone connect to that? It'd be like volunteering yourself for spam. "Wow, I want to be friends with this person who is apparently a screen shot of a hosted accounting compliance application!" There are valuable business opportunities to be found on sites like MySpace and Facebook but you can't be a used car salesman. Create a profile or group for your business and pimp your products there. Your personal profile needs to be just that: personal. Let them buy into you first, then show them what you do. And no, the picture of you looking like a stiff in the suit and tie doesn't need to be there either. Show a little personality! Some good examples of Utah CEOs with friendly, personal profiles:
Tags: web 2.0 | Web | PR | CEO | Facebook | LinkedIn | Twitter | Utah CEO | Web Marketing Hits: 1272 | Read more... |
