Tag: BIGresearch
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 Jorge Mazal
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| Who Blogs Now? Not Hispanics |
| 2008.06.07 14:33:00 | |
 A recent article on emarketer.com, titled "Who Blogs Now?", quotes an interesting study by BIGresearch. This study mentions the fact that 20% of U.S. bloggers are Hispanic, and then goes on to say "These percentages were essentially in line with the US Census Bureau's most recent estimates of the demographic breakdown of the US population." Well, that's not very accurate. Hispanics account for roughly 14% of the US population, and that number decreases to less than 13% when considering only adult populations (18+). 7% difference might not look like a big deal, but it is when you are only 13% of the population. If these statistics were accurate, then Hispanic adults would be 54% more likely to blog than the general adult population. Having worked in Hispanic marketing, I can tell you that's a "disparate", or nonsense! It is a well-known fact that Hispanic youth are highly active in social media. But hispanic adults...they are the complete opposite side of the spectrum. Let me tell you what is a more likely finding from this research, Hispanic bloggers are 54% more likely to answer a survey about blogging than the general population. Now that's more realistic. Tags: BIGresearch | hispanics | Bloggers | blogging | blog | Social Networking | Social Networks | Social Media Hits: 804 | Read more... |
