Tag: PR
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| Alex Koritz |
| When did the media become the pundits? |
| 2008.11.17 23:05:40 | |
 I'm a certified political junky. As such, I'm a regular watcher of Sunday morning's political shows. I always look forward to the special guests, or pundits, that will be on the show - whether it’s a political scientist or a best-selling author. Over the years, and certainly during the last election, these guests have become more and more infrequent. Now the pundits are the media themselves. Do we really want to hear Chris Mathews give his expert opinion, or one of his journalist panel guests? Or do we want to hear an academic, author, or certified political scientist? The point is this: The press’ job is to facilitate the information – not be the source of the information. It’s nearly impossible for them to give an objective view if they’re also giving their “expert” analysis. Tags: The Media | PR | the press | pundits | media experts | politics | PR and politics
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 Jennifer Hoglin
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| Continuing the Goodwill in Humankind |
| 2008.09.23 14:00:00 | |
 This past weekend my family and I helped out a friend. We walked in the Diabetes walk in Orem, UT. While we walked our friend told us all about JDRF...www.jdrf.org/. It is amazing how many people are affected by diabetes--both types I and II. It is also amazing how life-changing it is for those who are afflicted by the disease. Our friend told us about his journey and how it has completely changed his life and his family's too.  As I walked 3+ miles with my six-year-olds and nine-year-old I thought about how diabetes has a bad brand and, hence, has to deal with miscontrued messaging. In the general media and public diabetes is an outcome of obesity or poor health; yet, this is not true. For the majority of people it is a genetic disease and cannot be avoided or prevented, unfortunately. With research dollars tight around the country and causes fighting for space in the public sector, it would behoove JDRF to build more evangelists in their patients and help educate the population. I am sure they are working on their messaging and brand. But for right now they are an example of how mass communication can skew a message negatively. Tags: PR | goodwill | Diabetes | Orem | Utah | Walk. Branding Hits: 264 | Read more... |
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| Brandon Carter |
| Unintentional Corporate Nudity |
| 2008.08.21 06:27:53 | |
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Web 2.0, besides being one of the most overused and misunderstood terms in recent memory, is an ever-evolving swarm of humanity all connecting and accomplishing things we couldn't have dreamed of while waiting for AOL dial-up to connect at a blazing 14.4k 12 years ago. It truly has changed the world, mostly for the better. The folks who are most atwitter about it (pun intended) are Web marketing folks and PR types. It changes everything for us with a million new ways of reaching our target audiences. But there is a price for this glorious new day, and I like to call it corporate nudity. This is a little different than Robert Scoble's notion of "Naked Conversations." Unitentional corporate nudity is more like, "Don't get de-pantsed." Some real-life examples I've had to deal with in past roles include: -If your product is perceived as crap - right or wrong - the word will spread virally very quickly. Forget your corporate messaging on this one, once word gets out you're exposed, and it will affect your targets. -Google can find even the most obscure information. Remember your CEO's DUI? Of course not, it was before he came in to the company. But Google remembers it and someone will find it. Know what's our there and be prepared to message to it. If it's significant enough, be proactive about it. -Cameras are everywhere and videos can be spread to the universe through YouTube in a matter of seconds. That video of your product bursting into flames? 100,000 Digg users just saw that and are now ripping you to shreds. There's no excuse for not knowing how your product will behave even in the most bizarre situations. Sounds obvious, but check the national product recalls database to see just how many companies miss this idea. Web 2.0 has been and will be a big opportunity for marketers, but if you don't approach it right, you'll be standing in front of the classroom without your trousers. Know your company, your product and especially your market. Hard work, but better than being out of business. Tags: PR | Digg | Youtube | web 2.0 | Public Relations | Web | Web Marketing Hits: 266 | Read more... |
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| Brandon Carter |
| Stiff Social Networking |
| 2008.06.20 02:06:27 | |
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There was one major problem: his profile was crap. Instead of making something personable yet professional to enhance his own brand, he made the page into one big advertisement for his company's product. The profile was under his name, but no traces of him were to be found. Instead, it was pictures of and sales pitches for his wares. Why would anyone connect to that? It'd be like volunteering yourself for spam. "Wow, I want to be friends with this person who is apparently a screen shot of a hosted accounting compliance application!" There are valuable business opportunities to be found on sites like MySpace and Facebook but you can't be a used car salesman. Create a profile or group for your business and pimp your products there. Your personal profile needs to be just that: personal. Let them buy into you first, then show them what you do. And no, the picture of you looking like a stiff in the suit and tie doesn't need to be there either. Show a little personality! Some good examples of Utah CEOs with friendly, personal profiles:
Tags: web 2.0 | Web | PR | CEO | Facebook | LinkedIn | Twitter | Utah CEO | Web Marketing Hits: 684 | Read more... |
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| Alex Koritz |
| All Public Relations people are liars! |
| 2008.06.07 16:47:36 | |
 The public relations industry has been in a furry over CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the PR profession. The Public Relations Society of America (PRSA) immediately responded, refuting Cohen’s condemnations through positive affirmation of the industry, and reinforcing the fundamental role of the PRSA Code of Ethics. PRSA’s latest counterpunch is a video hosted on their website featuring the organization’s Chair & CEO, Jeffrey Julin. link to the video: Traditionally crisis situations, particularly in the political world, have been ripe for unethical PR practices. This is where “Spin” was born. However, in today’s information-driven environment, this no longer works. Especially during a crisis, it’s vital for organizations to present information that is timely and accurate. Mark Twain said, "If you tell the truth you don't have to remember anything." Simply put, the truth is the easiest thing to remember. Sprout’s crisis communications mantra:
Tags: PR | Public Relations | CEO | PRSA | Sprout | Crisis Hits: 561 | Read more... |
