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  • Tag: Crisis

    Alex Koritz
    All Public Relations people are liars!
    07.06.2008 16:47:36



    The public relations industry has been in a furry over CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the PR profession. The Public Relations Society of America (PRSA) immediately responded, refuting Cohen’s condemnations through positive affirmation of the industry, and reinforcing the fundamental role of the PRSA Code of Ethics. PRSA’s latest counterpunch is a video hosted on their website featuring the organization’s Chair & CEO, Jeffrey Julin.  link to the video:

    Traditionally crisis situations, particularly in the political world, have been ripe for unethical PR practices. This is where “Spin” was born. However, in today’s information-driven environment, this no longer works. Especially during a crisis, it’s vital for organizations to present information that is timely and accurate. Mark Twain said, "If you tell the truth you don't have to remember anything." Simply put, the truth is the easiest thing to remember.

    Sprout’s crisis communications mantra:
    • Tell it First
    • Tell it Right
    • Tell it Your Own Way
    A good PR person will drive very hard for the client to be ethical and accurate in deeds and words. During a crisis, providing information that is timely and accurate sends a message of openness, integrity and honesty. This approach allows organizations to take better control of the press coverage relating to the crisis and influence the media in a favorable way.

     



    Tags: PR | Public Relations | CEO | PRSA | Sprout | Crisis

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