Tag: PRSA
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| Alex Koritz |
| All Public Relations people are liars! |
| 2008.06.07 16:47:36 | |
 The public relations industry has been in a furry over CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the PR profession. The Public Relations Society of America (PRSA) immediately responded, refuting Cohen’s condemnations through positive affirmation of the industry, and reinforcing the fundamental role of the PRSA Code of Ethics. PRSA’s latest counterpunch is a video hosted on their website featuring the organization’s Chair & CEO, Jeffrey Julin. link to the video: Traditionally crisis situations, particularly in the political world, have been ripe for unethical PR practices. This is where “Spin” was born. However, in today’s information-driven environment, this no longer works. Especially during a crisis, it’s vital for organizations to present information that is timely and accurate. Mark Twain said, "If you tell the truth you don't have to remember anything." Simply put, the truth is the easiest thing to remember. Sprout’s crisis communications mantra:
Tags: PR | Public Relations | CEO | PRSA | Sprout | Crisis Hits: 559 | Read more... |
