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    • Tag: Utah CEO

    Mary Yedlin
    Learning from the Pros in a Challenging Economy
    04.06.2009 23:31:27
    The morning of April 21, small business owners and executives gathered at SLCC’s Miller Campus for Thriving in Today’s Economy and left with practical ideas for running their businesses is this tough economy. MarketStar Chairman and Entrepreneur of the Year Alan E. Hall kicked off the morning with thoughts about the critical elements of building a solid organization. In general presentations and breakout sessions, Jim Bennett and Laura Guthrie of NOW Advisors addressed financial and risk management techniques; Jeff Jones of Durham Jones Pinegar reviewed a wide array legal risks and opportunities for these times, and Sprout Marketing’s Bruce Law presented multiple ideas about making big marketing impacts in focused ways. 


    Take a look:



    Here’s what was really different about this free Business Builders Series seminar:  instead of concentrating on just one topic, this event enabled small business owners to gain insights and network across several core aspects of their businesses in the course of a single morning.   Sprout, DJP and NOW Advisors sponsored this event and were joined by several key partners who donated their services. 

    Join us at our next seminar on June 24, which will cover new topics. Check out the details at utahbusinessbuilders.com.



    Tags: Marketing | Utah | CEO | Utah CEO | Random Acts of Marketing | small business | startups | Alan E. Hall | Jim Bennett | Jeff Jones | Bruce Law | Business Builders Series | Free Seminar | Finance | Legal Affairs

    Hits: 677 | Read more...


     
    Brandon Carter
    Stiff Social Networking
    20.06.2008 02:06:27

    Office Worker


    I know of a company whose CEO decided to take the great leap into the world of social networking. All on his own, the CEO made himself a Facebook profile. For a 60-something millionaire who really doesn't spend much time online, it was a very forward-thinking move. Facebook is commonly associated with college students and young professionals, but there are still millions of adults and potential customers and business partners waiting to be discovered there.

    There was one major problem: his profile was crap. Instead of making something personable yet professional to enhance his own brand, he made the page into one big advertisement for his company's product.

    The profile was under his name, but no traces of him were to be found. Instead, it was pictures of and sales pitches for his wares.

    Why would anyone connect to that? It'd be like volunteering yourself for spam. "Wow, I want to be friends with this person who is apparently a screen shot of a hosted accounting compliance application!"

    There are valuable business opportunities to be found on sites like MySpace and Facebook but you can't be a used car salesman.

    Create a profile or group for your business and pimp your products there.

    Your personal profile needs to be just that: personal. Let them buy into you first, then show them what you do. And no, the picture of you looking like a stiff in the suit and tie doesn't need to be there either. Show a little personality!

    Some good examples of Utah CEOs with friendly, personal profiles:

     



    Tags: web 2.0 | Web | PR | CEO | Facebook | LinkedIn | Twitter | Utah CEO | Web Marketing

    Hits: 1329 | Read more...


     

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