Tag: Digg
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 Brandon Carter
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| Unintentional Corporate Nudity |
| 21.08.2008 06:27:53 | |
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Web 2.0, besides being one of the most overused and misunderstood terms in recent memory, is an ever-evolving swarm of humanity all connecting and accomplishing things we couldn't have dreamed of while waiting for AOL dial-up to connect at a blazing 14.4k 12 years ago. It truly has changed the world, mostly for the better. The folks who are most atwitter about it (pun intended) are Web marketing folks and PR types. It changes everything for us with a million new ways of reaching our target audiences. But there is a price for this glorious new day, and I like to call it corporate nudity. This is a little different than Robert Scoble's notion of "Naked Conversations." Unitentional corporate nudity is more like, "Don't get de-pantsed." Some real-life examples I've had to deal with in past roles include: -If your product is perceived as crap - right or wrong - the word will spread virally very quickly. Forget your corporate messaging on this one, once word gets out you're exposed, and it will affect your targets. -Google can find even the most obscure information. Remember your CEO's DUI? Of course not, it was before he came in to the company. But Google remembers it and someone will find it. Know what's our there and be prepared to message to it. If it's significant enough, be proactive about it. -Cameras are everywhere and videos can be spread to the universe through YouTube in a matter of seconds. That video of your product bursting into flames? 100,000 Digg users just saw that and are now ripping you to shreds. There's no excuse for not knowing how your product will behave even in the most bizarre situations. Sounds obvious, but check the national product recalls database to see just how many companies miss this idea. Web 2.0 has been and will be a big opportunity for marketers, but if you don't approach it right, you'll be standing in front of the classroom without your trousers. Know your company, your product and especially your market. Hard work, but better than being out of business. Tags: PR | Digg | Youtube | web 2.0 | Public Relations | Web | Web Marketing Hits: 1292 | Read more... |
