Tag: Walk. Branding
|
 Jennifer Hoglin
|
| Continuing the Goodwill in Humankind |
| 2008.09.23 14:00:00 | |
 This past weekend my family and I helped out a friend. We walked in the Diabetes walk in Orem, UT. While we walked our friend told us all about JDRF...www.jdrf.org/. It is amazing how many people are affected by diabetes--both types I and II. It is also amazing how life-changing it is for those who are afflicted by the disease. Our friend told us about his journey and how it has completely changed his life and his family's too.  As I walked 3+ miles with my six-year-olds and nine-year-old I thought about how diabetes has a bad brand and, hence, has to deal with miscontrued messaging. In the general media and public diabetes is an outcome of obesity or poor health; yet, this is not true. For the majority of people it is a genetic disease and cannot be avoided or prevented, unfortunately. With research dollars tight around the country and causes fighting for space in the public sector, it would behoove JDRF to build more evangelists in their patients and help educate the population. I am sure they are working on their messaging and brand. But for right now they are an example of how mass communication can skew a message negatively. Tags: PR | goodwill | Diabetes | Orem | Utah | Walk. Branding Hits: 264 | Read more... |
