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| Melissa Flinn |
| Social Media Relationships |
| 18.06.2009 06:15:40 | |
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A study by Cone found that Americans expect companies to have a social media presence. 60% of Americans use some form of social media and 59% of those are using this media to interact with companies. That means more than 35% of Americans are using social media to interact with companies and there are many more people that can be reached through these methods. 85% of social media users believe a company should have a presence AND interact with consumers this way. So why aren’t more companies doing this? It provides customers a stronger connection to the company and allows it to be on their terms. Being able to interact online may help facilitate customer relationships and lets a company be easily accessible to their customers….especially customers who have generally been harder to reach in the past. Tags: Marketing | customer relationships | Social Media
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