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Melissa Flinn |
| Talk To Me |
| 2008.12.16 07:34:18 | |
 Consistently checking in with your customers, taking a genuine interest in their comments, and then acting on their feedback can prove to be one of the best ways to generate a loyal customer base. After all, customer loyalty is an investment not an expense. Tags: market research | VOC | Voice of Customer Hits: 58 | Read more... |
| The Lemonade Stand |
| 2008.07.19 03:44:29 | |
 Yesterday I played 9 holes Park City Golf Course. Don't worry. This isn't going to be a real golf story. They bore me a little bit too. Anyway, the course runs through a neighborhood in Park City and the summer is really busy for them so the course frequently gets backed up. As we get to the 6th hole, we are waiting for the two groups in front of us. There are two boys that must be about 8 or 9 years old who live in the house by the 6th tee box. They have golf balls and gum for sale. On occasion an extra golf ball would be nice but generally I haven't lost all of my balls by the 6th hole and most people are better golfers than I am so they haven't lost all of theirs yet either. But, by this time I am hot and very thirsty having already finished my first bottle of water. So I asked them if they were selling lemonade. They answered to me, "that is what everyone else keeps asking for." I told them, "if that is what everyone is asking for, don't you think you might sell something if you had what they want?" Both boys looked a little confused but one eventually agreed with me and said they would try lemonade next time saying only, "I guess if that's what people want maybe they would buy something from us." I'm sure he didn't realize how profound this statement was. But maybe today, with a product meeting the needs of their customers, they are having better sales. Tags: Park City | Golf | Lemonade | Research | VOC | Voice of Customer Hits: 628 | Read more... |
| The Language of Research |
| 2008.06.14 11:57:09 | |
 "Have you taken a survey in the last month?" or "Have you, yourself, taken an online questionnaire in the past thirty days?" Which of the above questions would you choose? The language of research isn't the language that people speak. Conversationally it is very awkward but, when it comes to research every aspect of the question needs to be very specific. Each question should clarify who, what, where, when and how. The first question has a few flaws:
Tags: Hits: 579 | Read more... |
