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Insights and creative solutions from our Sproutians.

Bruce Law
Bruce Law

A Summer Case Study on Marketing, Planning and Brand Management

I was a commercial river guide two summers in college. Since then, my friends and family have been my crew on rafting trips on the Colorado, the Snake, the Middle Fork of the Salmon, and other rivers for over twenty years now. Why do I love whitewater? Because you don’t get to push ‘pause’ or ‘restart’ when you’re in the thick of it. No meetings or focus groups to discus what should be done. It is living in the moment at its purest.

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