Alex Koritz



When did the media become the pundits?
2008.11.17 23:05:40

I'm a certified political junky. As such, I'm a regular watcher of Sunday morning's political shows. I always look forward to the special guests, or pundits, that will be on the show - whether it’s a political scientist or a best-selling author. Over the years, and certainly during the last election, these guests have become more and more infrequent. Now the pundits are the media themselves. Do we really want to hear Chris Mathews give his expert opinion, or one of his journalist panel guests? Or do we want to hear an academic, author, or certified political scientist?

The point is this: The press’ job is to facilitate the information – not be the source of the information.   It’s nearly impossible for them to give an objective view if they’re also giving their “expert” analysis.



Tags: The Media | PR | the press | pundits | media experts | politics | PR and politics

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All Public Relations people are liars!
2008.06.07 16:47:36



The public relations industry has been in a furry over CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the PR profession. The Public Relations Society of America (PRSA) immediately responded, refuting Cohen’s condemnations through positive affirmation of the industry, and reinforcing the fundamental role of the PRSA Code of Ethics. PRSA’s latest counterpunch is a video hosted on their website featuring the organization’s Chair & CEO, Jeffrey Julin.  link to the video:

Traditionally crisis situations, particularly in the political world, have been ripe for unethical PR practices. This is where “Spin” was born. However, in today’s information-driven environment, this no longer works. Especially during a crisis, it’s vital for organizations to present information that is timely and accurate. Mark Twain said, "If you tell the truth you don't have to remember anything." Simply put, the truth is the easiest thing to remember.

Sprout’s crisis communications mantra:
  • Tell it First
  • Tell it Right
  • Tell it Your Own Way
A good PR person will drive very hard for the client to be ethical and accurate in deeds and words. During a crisis, providing information that is timely and accurate sends a message of openness, integrity and honesty. This approach allows organizations to take better control of the press coverage relating to the crisis and influence the media in a favorable way.

 



Tags: PR | Public Relations | CEO | PRSA | Sprout | Crisis

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